6/12/17 | JWU Providence’s ADTEAM has won the 2017 American Advertising Federation (AAF) National Student Advertising Competition (NSAC), held in New Orleans. Their historic first-place win surpasses their previous best — a second-place finish at Nationals in 2015.
JWU’s 31-member team, made up of students in the university’s advertising and marketing communications, marketing, graphic design and media communication studies programs, placed first in the United States over 7 other finalists:
- The University of Kentucky
- Florida State University
- Oklahoma State University
- University of Central Oklahoma
- Webster University
- Grand Valley State University
- South Dakota State University
All teams gave presentations before a judging panel that included executives from Tai Pei, this year’s NSAC corporate client. The first-place finish also came with a $3,500 grand prize.
All college teams that competed created an advertising campaign for this year’s corporate client, Tai Pei, which offers over 10 varieties of single-serve, takeout-style entrées, an assortment of Asian appetizers and a full line of family-sized products. The campaigns included each element of advertising: television, radio, social media, and print.